DIY marketing starter pack 2027

You are busy running your business, and marketing often ends up as the job you do when everything else is finished. This pack is designed to make it simpler, with practical tools you can use straight away.

The DIY marketing starter pack is a 42-page printable PDF for small businesses, CICs and organisations. You can print it or use it on screen, and photocopy the planners as often as you need.

What’s included

• Marketing basics: eight short guides covering your customer, your core message, your website, local marketing, choosing your channels, consistency, email and newsletters, and measuring what works. Each has an example and a task you can do that day.

• Marketing self-check: 30 quick statements across six areas of your marketing. It takes about 20 minutes and shows you where to focus first, with links to the right guides.

• 2027 marketing calendar: a year-at-a-glance page plus a page for every month, with key dates, content ideas and space to plan each week.

• Social media planners: a weekly planner and a monthly overview.

• Press release template: a step-by-step template, a worked example and tips for getting coverage.

• Newsletter template: a simple layout, subject line ideas and tips.

• 52 post ideas: one for every week of the year.

• Monthly marketing tracker: a simple way to see which channels bring you customers.

If you’d like help with the next step, the pack includes £12 off an Advice session or a Marketing and comms review.

The pack is licensed for use by the business or organisation that buys it. As it is a digital download, refunds aren’t available once it has been downloaded.